After the U2 IPod,

and automatic inclusion of 'Songs Of Innocence' in your library (whether you wanted it or not),
http://www.whoisu2.com/
http://www.buzzfeed.com/naomizeichner/how-do-i-delete-this-u2-album

It's just a matter of time 'till the next step.

=============
Some context:
http://africasacountry.com/make-bono-history/
http://dev.null.org/blog//item/201409170120_unflushable_turd_bus
Referenced above:
Red: http://www.red.org/
One: http://en.wikipedia.org/wiki/ONE_Campaign#Controversy
Blood in the Mobile: http://bloodinthemobile.org/

Phone Story: http://phonestory.org/

FoxConn: http://en.wikipedia.org/wiki/Foxconn